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Purnatur - Citadelle - China’s Refined Palate: maple syrup

Purnatur - Citadelle - China’s Refined Palate: maple syrup


Citadelle is the world largest supplier of 100% pure maple syrup. It has been selling to more than 52 countries all over the world. “We feel Chinese consumers are looking for healthy and safe food, especially imported food,” Director of Business Development Philippe Leblanc says, “And when it comes to sweeteners, maple syrup is the healthiest option available.”
JustOrder and Citadelle introduced maple syrup products under the brand of PurNatur in late Aug. 2016. The products were featured as one of the top 4 iconic products in Alibaba’s Canada Pavilion, and were sold out within 24 hours. By working with Citadelle, JustOrder team developed the existing products from the niche market to several different target markets. The products are selling at premium with the steady growth in sales (PurNatur products are selling at 30% to 50% higher than other competitors in the market).

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